Invest Simply
Because the best things in life are simple.
Ten minutes. $10. An easy in for the aspiring investor.
Investing fears be gone. Do as successful investors do.
Forget needing to know it all, needing wads of cash or trying to beat the market. The best investors start early and ride with market ebbs and flows, knowing that as long as you’re broadly invested over the long term, you’re on the right track.
Cue Invest Simply.
Throw in $10.
That’s all you need to start. Plus, there’s no advisory fee, meaning you keep more of your money.
No effort (no, really).
Automated investing means Ally Invest manages your portfolio. Our robo-advisor does the work, so you don’t have to.
From novice to know-how.
Level up and learn investing basics whenever you want with articles, quizzes, videos and more.
Skip decision overload. We’ll pair you with a portfolio.
Playing matchmaker is simply what an ally does. Here’s how it works:
Clue us in.
We’ll ask a few quick questions to learn about you and your investing approach.
Meet your portfolio.
Our free recommendation pairs you with the pre-built portfolio best suited for you. Choose to lock it in or explore others.
More about our portfolios
Investor status activated.
Just a few simple steps to finish things up. Once approved, add at least $10 then voila – you’re an investor.
Check in when you like.
From here, access your account anytime. Just know – we’ll automatically keep tabs on your investment, so you don’t have to.
A peek inside our portfolios.
Stocks, bonds, and ETFs, oh my. Here’s how they all work in unison.
Invest Simply gives you one portfolio made of these 4 ETFs – 2 in stocks and 2 in bonds (plus a tiny sliver in cash – 2%). Though you’ll always hold all 4, your percentage of each will differ. We’ll help you decide if more in stocks or bonds is right for you.
| Invest Simply's ETFs | |
|---|---|
 |
Vanguard Total Stock Market ETF |
 |
iShares Core MSCI Total International Stock ETF |
| |
iShares Core US Aggregate Bond ETF |
| |
Vanguard Total International Bond ETF |
Sit back while we manage.
As you add money or the market changes, our intelligent tools automatically adjust your portfolio accordingly. We’ll ensure you always stay in sync with the investing approach you’re comfortable with.
Try it for yourself. Give it a go.
Beyond a beginner? Lucky for you we offer a little something for every kind of investor. Explore other ways to invest .
Securities products and services offered through Ally Invest Securities LLC, member FINRA / SIPC . For background on Ally Invest Securities go to FINRA's BrokerCheck . Advisory services offered through Ally Invest Advisors Inc., a registered investment adviser. Ally Invest Advisors and Ally Invest Securities are wholly owned subsidiaries of Ally Financial Inc. View Invest disclosures . Securities products are NOT FDIC INSURED, NOT BANK GUARANTEED, and MAY LOSE VALUE.
Before you invest, you should carefully consider the investment objectives, risks, charges, and expenses of any mutual fund or exchange-traded fund ('ETF') you are considering. ETF trading prices may not necessarily reflect the net asset value of the underlying securities. A mutual fund/ETF prospectus contains this and other information and can be obtained by emailing support@invest.ally.com .