Investing With Us

An easy way in to investing

Forget FOMO. Ditch stress. We make it simple to start your journey to invest.

You got this. Let’s invest.

At Ally Invest, we’re rooting you on. Like any good ally, we’re here to help you begin, empowering you to invest forward.

A couple, hand in hand, laugh as they dance together in their kitchen.

Your savings could use some backup.

Saving is great, but variety can help. Investing branches out your money, providing a separate spot to pursue your financial goals.

Learn as you go.

No need to know it all. Or even a little. With us, expect simple explanations, like learning useful tidbits from your tell-it-like-it-is friend.

Your goals are our guide.

Whether it’s a near reality or far from mind, we prioritize keeping you headed toward the future retired life you deserve.

An investment for every type.

All budgets and experience levels welcome. Pick one (or many).

Automated Investing

Best for:

“Choose it for me” types
Low or high balances

Investing newbies
Those busy or low on time

What to expect:

$100 minimum to start with a Robo Portfolio
Tell us your goals, then we’ll pair you with a diversified portfolio
Choose no advisory fee or to put more in the market (for 0.30% a year)
Set it and sit back — our robo-advisor does the work

Explore Automated Investing

A man, enjoying his free time, gardens on a patio. Beside that image, a pie chart — an example from a typical Automated Investing account — depicts a possible allocation of stocks, bonds and cash.

A woman focuses as she makes alterations to a dress on a mannequin. Beside that image, a line chart — an example from a typical Self-Directed account — depicts the possibility of varying performance for an individual stock over time.

Self-Directed Trading

Best for:

DIY types with time to spare
Low or high balances

Those craving variety or flexibility
Skilled or adventurous traders

What to expect:

$0 to start + no commission fees on most U.S.-listed securities
Free rein to choose stocks, bonds, ETFs, margin accounts and more
Buy, sell or hold whenever you please
Charts, screeners and expert analysis to guide your research

Explore Self-Directed Trading

Personal Advice

Best for:

“Let’s talk this over” types
High balances

Those seeking real, human support
Long-term planners

What to expect:

One dedicated advisor with guidance for your full financial life
Start with $100,000 in assets under care
Receive a personalized plan + a view of all your finances
Expect a blended annual advisory fee of, at most, 0.85%

Explore Personal Advice

A smiling woman holds the lead rope of a horse while an older man pets the horse’s muzzle. Beside that image, a bar graph — an example from a typical Personal Advice account — depicts the possibility for variation in an individual’s net worth over time.

Need help deciding?

Investing isn’t one size fits all. A mixed approach may be best.

Take Our Quiz

Make your golden years glimmer.

Whatever dream you have for future you, we’re here for it. From starting off to nearing retirement, we offer a variety of Ally IRAs for a variety of life stages. Choose your adventure with Ally Invest and Ally Bank .

For investing and beyond.

Count on us to be an ally for your full financial life. Here’s how.

Chat or phone a friend.

Questions are welcome. Call, chat or email us — our invest specialists and service team are ready to help Monday to Friday, 7 am – 10 pm ET and Saturday, 8 am – 8 pm ET.

Savings + invest work best.

With an Ally Bank Savings Account and Ally Invest, access your money story in one view. Plus, ease of transferring means you always have your funds right where you want them.

Your password manager will thank you.

Unlike others, we’re one big family with banking, auto, home and more all in one place. This means your full financial life has the chance to thrive in one spot, with one login.