A $100 cash bonus could be yours.
Open an eligible Ally Invest account to make it happen.
Pick a path toward your reward.
As a thanks for your continued loyalty to us, we're offering a cash bonus when you open an invest account. Choose one investment approach, then complete all steps to qualify.
Self-Directed Trading
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For DIY types, plus skilled or adventurous traders
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Free rein to choose stocks, bonds, ETFs and more
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$0 to start + no commission fees on most U.S.-listed securities
How it works.
Open an eligible new Self-Directed Trading account by selecting Open Account on this page by 12/31/2025.
Transfer in a minimum of $1,000 into the new account within 60 days of opening it. (FYI: It’s OK do so over multiple transfers.)
That’s it — keep your account open and in good standing to receive your $100 bonus.
Terms and conditions apply.
Robo Portfolio
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Invest without lifting a finger; we’ll pair you to a portfolio
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Set it and sit back — our robo-advisor does the work
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Start with $100 minimum; choose no advisory fee or to put more in the market for 0.30% a year
How it works.
Open an eligible new Robo Portfolio account by selecting Create Your Plan on this page by 12/31/2025.
Start a monthly automated recurring transfer within 30 days of account opening.
Complete at least three consecutive monthly recurring transfers into the new account.
That’s it — keep your account open and in good standing to receive your $100 bonus.
Terms and conditions apply.
We’ll deposit your bonus within 30 days.
After you complete all the required steps, be on the lookout for your reward within a few weeks. We’ll also stay in touch until this point to remind you what’s next.
FAQs
We have answers.