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Self-Directed Trading

Invest your way.

Take control of your investing future. We give you the tools, you take it from there — no account minimum required.

Investing designed with the DIYer in mind.

Embrace riding solo. We make it easy to get going.

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No account minimum to start.

It only takes a few minutes to open an account. Add money as you like — the faster you fund the sooner you can start trading.

Trade commission-free.

The choice is yours. We offer a wide range of investment selections plus no commission fees on most U.S.-listed stocks, ETFs and options.

Interconnectivity for the win.

With Ally Bank and Ally Invest, access your money story in one view. Ease of transferring means you always have your funds right where you want them.

Picture your portfolio’s potential.

Pick and choose. Mix and match. Diversify in countless ways.

Stocks

  • $0 commission

  • No account minimum

What are stocks?

ETFs

  • $0 commission

  • No account minimum

Take a closer look at ETFs

Options

  • $0 commission

  • $0.50 per contract fee

Take a closer look at options

Mutual Funds

  • $0 per trade

  • Applies to no-load funds

What are mutual funds?

Bonds

  • $1 each; minimum $0

  • Standard and select pricing

What are bonds?

Low-priced securities

  • $4.95 base commission

  • $0.01 per share for stocks less than $2

About our pricing

Your other investments are invited, too.

Transfer individual investments, cash or your entire account via initial ACAT from another firm, and we’ll credit you $75. This covers any possible transfer fees when you complete an online account transfer of $2,500 or more. 

About transfer fee reimbursement
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Confidently make your next market move.

Count on our award-winning experience to empower your decisions.

a desktop and mobile view of the TipRanks Smart Score tool, where ABC Company is outperforming the market with an 8 rating

Assess stocks with Smart Score.

TipRanks Smart Score measures several data points to rate a stock from 1 to 10, helping you make an informed decision.

For everything investing, you deserve an ally.

We’re here to support you along your journey. Here’s how.

Your questions are welcome.

Call, chat or email us — our Ally Invest specialists and service team are ready to help.

Guidance when you need it.

If you’d like some help choosing an investment, consider Automated Investing . Or go all in with a dedicated advisor by your side with Personal Advice .

Get to it. Invest on your terms.

The only thing standing in your way is you.

Start Trading

Deep dive on all things investing.

The more you know, the more you grow.

FAQs

We have answers.

Still have questions? Visit our Help Center .