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Self-Directed Trading

Yes, you can invest.

Get professional insights, stock research tools and more when you open an account. No account minimum required.

Intelligent investing for the independent type.

We give you the tools. You take it from there.

Connect with the market 24/7.

Research investments, analyze your portfolio or place trades from wherever you happen to be.

More about our award-winning experience

Commission-free ETFs from Vanguard, GlobalX, iShares, and more.

We partnered with market leaders to offer you simple, high-quality ETFs that complement your portfolio, so you can diversify your strategy with little impact to your bottom line.

Take a closer look at ETFs

No account minimum to get started.

It only takes a few minutes to open an account. You don’t need to add money right away, but the faster you fund the sooner you can start trading.

Build your own investment strategy.

Diversify your portfolio with our broad range of options.

Stocks and ETFs

COMMISSION

$0

NO ACCOUNT MINIMUMS

More about stocks and how we compare

Commission-free ETFs

COMMISSION

$0

Take a closer look at ETFs

Options

COMMISSION

$0

+50¢ PER CONTRACT FEE

Take a closer look at options trading

Bonds

STANDARD PRICING AND SELECT PRICING

$1

PER BOND
(MINIMUM $10)

More about bonds

Mutual Funds

BUY AND SELL NO-LOAD MUTUAL FUNDS

$0

PER TRADE

More about mutual funds

Low Priced Securities

FOR STOCKS PRICED LESS THAN $2.00

$4.95

+$.01 PER SHARE

Low-priced securities information

Move over your other investment accounts completely online.

Transfer individual stocks or all your investments online from most major brokerages. To sweeten the deal, we'll credit you $75 (to cover any possible account transfer fees) when you complete an account transfer of $2,500 or more from another broker.

Before you decide, know every aspect of investing with us.

A powerful platform for traders.

An award-winning experience designed to help you make informed investing decisions.

a desktop and mobile view of the TipRanks Smart Score tool, where ABC Company is outperforming the market with an 8 rating

Assess stocks with Smart Score.

TipRanks’ Smart Score takes eight data points and interprets them into a single, easy-to-understand number ranging from 1 to 10. The higher the number, the better the rating with 10 representing a stock likely to outperform the market. Its accessibility makes it for all investors, experienced or novice.

Awards & Recognition

Changing investing for the better, and it shows.

NerdWallet rating for Ally Invest 2022: 4.5 out of 5 stars

"Ally Invest does it all — but it's especially good for active traders."

- NerdWallet, 2022 Ally Invest review

Stockbrokers.com, 2022 Annual Review of online brokers

4.5 out of 5 stars for commissions & fees and ease of use

- Stockbrokers.com,
2022 Annual Review of online brokers

Want a more hands-off investing approach?

A professionally managed robo portfolio keeps you on track, so you can focus on other goals.

Explore Robo Portfolios

FAQs

We have answers.

Still have questions? Visit our Help Center .

You can find background on Ally Invest Securities at  FINRA’s BrokerCheck. Options involve risk and are not suitable for all investors.

Review the  Characteristics and Risks of Standardized Options brochure  before you begin trading options. Options investors may lose the entire amount of their investment in a relatively short period of time.

Product screenshots are provided for informational purposes only and should not be considered as advice to buy or sell any particular security.

If you have questions regarding your taxes, please visit IRS.gov or consult a tax professional. Ally Invest does not provide any tax advice.